This weekend, I watched a Netflix documentary series that was one of the most depressing things I have ever witnessed. And what I’m going to try to do is find beauty and hope in it. Try.

First, let me tell you about what I did Saturday. We (my family and some visiting in-laws) piled in a car and went to the local amusement park. It’s local but it’s also known around the whole world. That’s always an interesting dichotomy to reconcile in my head. Something extraordinarily famous is in my backyard, making it feel familiar and routine, like if Lady Gaga was your sister.

(But I always write about taking amazing things for granted, like kissing the Angel and kindness and Morrissey, so I won’t today.)

What was striking about this park is the extent of the corporate greed on display. I recognize this is nothing new in commercial America, where industry is built at the altar of MORE. Parking fees and food prices are obscene and attendees are shoehorned in until actually riding rollercoasters is nearly impossible, as receipts pile up. I rode 3 rides and waited an hour and a half for the privilege of buying hot dogs.

I am not an idiot. I have a business degree and a working knowledge of insurance and hidden costs. I don’t even have a problem with rising profits. This “wonderland” provides a service that is specific and fantastic, they should all get filthy rich on it. My problem is the contempt they showed for me and all of the other suckers who essentially paid to stand on their property. I can take the fact that I am not their #1 priority. So, I’m educated as a business major and a marketer, but I was raised in the ‘90’s to distrust and rage against any, and all, machines. Especially the machines that can’t even manage to even pretend that I’m in their top 20 list of importance.

Which brings me to the Woodstock 99 documentary, Trainwreck. This is, first and foremost, a story of dollars > people. But it’s also a story of people who are either a) treated like animals because they are, or b) behaving like animals because they’re treated like animals. I happen to believe it’s the second. Probably even the sweetest bunny rabbit will bite if it’s cornered and beaten for long enough. Most of us will lash out if we are hated loudly enough. Maybe we wouldn’t set the town on fire, but we might kick the dumb insincere peace and love signs down. And it does take a special kind of monster to sexually assault another simply because they are in close enough proximity to do so.

Which brings me to the thread that ties all of these together. Simply because we can doesn’t mean we should. Because the amusement park is the only game in town doesn’t mean a 1,000% markup on popcorn is any less offensive. Because the Woodstock promoters can have 1 water fountain for every 100,000 people doesn’t mean it’s acceptable, and because some frat boy can grope a woman (and much, much worse) without being stopped doesn’t make it less abhorrent.

Now. There is a bright side. “Mob mentality” was referenced over and over in the doc, and that same concept applies to board rooms and management meetings. We all think so (or we think we all think so), so we all go along. We say, “we could probably raise prices another 100% before it begins to keep anyone away,” and we look around for agreement, salivating over bonuses and perks, drowning out any voices of dissent, and we end up raising them 125%. We see those neanderthals setting fires and pulling down towers and the internal voice that objects goes silent and, the next thing we know, we’re turning over nearby cars and trying to break into ATMs.

We’re social creatures, looking for belonging and acceptance. The good news about this is if we were to, say, replace the violence for generosity, switch anger for care. You know when you’re around someone relentlessly positive and hopeful, you feel buoyant and like maybe this ship doesn’t have to sink? Same principle. If we, just 2 or 3 of us to start, were to treat the women in our midst with respect instead of trying to rip their clothes off at a concert, maybe everyone would. Probably everyone would. Certainly everyone would. And those that wouldn’t would find their actions met with strong resistance and protection. If we would begin to love each other, treat each other like the treasures we are, then we could make new paths that are easier for the rest of us to tread. And then Woodstock might really be about the beauty of humanity and its creative spirit and we’d all be rich beyond our wildest imagination.