So, I watched the Brandy Hellville & the Cult of Fast Fashion documentary on Max last weekend. Brandy Melville is, apparently, a wildly popular clothing store for young-ish girls that I have never heard of. I don’t know how to feel about that. Of course, a middle-aged man (and I don’t know how to feel about that, either) maybe shouldn’t be too concerned with the fashion trends & habits of girls. There is an argument to be made that a middle-aged man maybe shouldn’t be too concerned with fashion trends & habits, at all, but whatever. I happen to like to be familiar with popular culture, as it is what we generally regard as our principal connector, and as I happen to like to connect, the popular culture is important to me.

Brandy Melville was created and operated by an older man named Stephan Marsan. Maybe that’s weird. The men are pretty creepy, sexist and racist, which is worse than weird, but if we knew who runs all of the companies we patronize, it might not be a collection of the best people in the world. This guy might not be such an exception.

The idea is that our clothes are disposable and our conscienceless consumption is unsustainable. In the service of providing them to us inexpensively, the supply chain is overflowing with slavery and human trafficking. This obviously isn’t only clothing, I’m typing on an iPad that’s production story would absolutely horrify us. And our phones and tvs and food and furniture. Everything probably has a similarly sordid path to our nameless big box retailer. And afterwards, we discard the old without thinking, and they end up in landfills or on, as this doc details, on the beaches of Ghana.

Why do we need so much? When will we finally see the manipulations of marketers/advertisers as the lies that they are? These solutions for modern life that we neeeeed will not fill our holes or our broken parts. They never did, they were never supposed to – it’s how they stay in business. If those jeans or that car did make us whole, we wouldn’t buy next season’s models, which would leave them all unemployed. The consumption is an issue, but not the one I am interested in today. The disposability is.

Everything in our culture is made with a shortened shelf-life. We use them today and throw them away when they no longer serve us, and get a new one. This is troubling when we’re talking about t-shirts, but exponentially more so when we begin to talk about people & relationships. The t-shirts are cheap, temporary, and we carry that to our commitments, friends and marriages. The second they stop serving us, making us feel a certain way, we toss them aside and get a new one.

I just don’t think this sort of perspective should be allowed to exist any longer, anywhere. Maybe 4 friends we’d die for are much, much better that 4,000 “friends” we barely know. Maybe 1 pair of jeans that’ll last for the rest of our lives is preferable to 8 or 10 to last the month. Instead of trading our partners in, maybe marriages should last, even after the excitement of falling in love fades. Maybe we all feel that we’re only as good as our last conversation or report, and maybe that’s causing us all to feel very, very anxious. Maybe that’s the birthplace of everybody’s increasing perfectionism.

Maybe not, of course, maybe it’s progress, and maybe I’m just hopelessly old-fashioned… Either way, I’m going to buy less cheap garbage and keep the Angel forever.